Web users are quick to judge

Internet users can take just 0.05 second to decide whether they like the look of a website, research found, and this first impression have a lasting impact. In comparison, it takes a human 0.05 second to read one word. This result suggests that humans make very quick judgements based on some sort of emotional reaction, which is independent from our cognitive system. This ability to respond rapidly may help us human dealing with dangerous situations in the evolutionary terms, but it makes web designer's job much tougher.