Are Venice's museums more stimulating than Viagra?

In year 2000, the Roman Institute of Psychology released the results of a national (Italy) study involving 2,000 museum visitors. They found 20% of those visitors had embarked on an "erotic adventure" in a museum. Researcher called this kind of emotional arousal the ‘Rubens Syndrome’, a term derived from the sensuous, superannuated nudes painted by the Old Master. Researcher also believe the percentage number could be higher for foreigners from more emotionally contained countries.

In comparison, the study show Italy’s irresistible museums are more erotically charged than nightclubs, where 18% of respondents reported encounters.