Valentine's Day by the numbers

According to a recent US consumer survey, 63% planned to celebrate Valentine's Day this year, most between the ages of 25 and 34. On average, "men will spend $154 on their Valentines, nearly double the $85 the average female will spend on her sweetheart".

Based on Hallmark' s number, Valentine's Day is the 2nd biggest card-giving holiday of the year after Christmas.